Section — ResearchUniversity of VaasaPersonaTeam18 published · 16 in review

Personas& fairness

I study how AI-generated personas represent people and how to evaluate those representations.

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Publications

Publication details and BibTeX entries are on my academic site.

  • 01“Thanks for the Tour, Professor!”: How Do Avatar Realism and Spatial Immersion Affect Users' Experience of a Virtual Lab Tour?

    In review

  • 02Beyond Observation: Leveraging Moderator Nudges as Signals for Usability Issues During a User Study on Educational AI Chatbot

    In review

  • 03Beyond the Average User: Developing Percentile‑Based Extreme Personas and Evaluating the Limits of Conversational Reliability

    In review

  • 04Can Empirically Grounded, LLM‑Assisted Personas Support Stakeholder Understanding and Alignment? A Case Study in Soil Health

    In review

  • 05Disambiguating Persona: A Conceptual Framework for Persona Research in HCI

    In review

  • 06Getting User Insights Quickly: Comparing AI Personas Versus Spreadsheets for Survey Analysis Under Time Constraints

    In review

  • 07Goal‑Directed, Role‑Based, Engaging, or Proto Personas?: Investigating the Use and Applicability of Design Paradigms for LLM‑Generated Personas

    In review

  • 08It Is Not Just Where You Look: Gaze Organization in Human and Deepfake Political Personas

    In review

  • 09Personas for Policy‑Making: Investigating How an Interactive Multi‑Persona System Can Help Address Policy Dilemmas

    In review

  • 10Scaling Empathy Comes with a Concern: A Systematic Review and Workflow Taxonomy for LLM‑Assisted Persona Generation from Unstructured Data

    In review

  • 11Stereotypes in the Eye of the Beholder: Investigating How Design and Software Development Professionals Perceive Stereotypes in User Personas

    In review

  • 12“Half My Survey Data Is Bad; The Problem Is, I Can't Tell Which Half”: Evaluating the Validatability of Large‑Scale Survey Data Using 176 Algorithmically Generated Personas

    Published · doi:10.1145/3800935.3830835

  • 13"Pathways to the Metaverse": Exploring the User Experience Mechanisms Driving Technology Acceptance in Virtual Lab Visits with an LLM‑powered Avatar

    Published · doi:10.1145/3742413.3789084

  • 14“Sounds Like a Lot of Tech Guys I Know”: How Professionals and Large Language Models Judge Stereotypes in User Personas

    In review

  • 15AI Representing Personas Representing User Groups: Applying the Agency Theory to Examine Interaction Challenges of Conversational Personas as Decision‑Making Tools

    Published · doi:10.1016/j.dss.2026.114633

  • 16Assessing Inter‑Rater Agreement Among Large Language Model Judges: Evidence from Persona Evaluation Across Educational Risk Contexts

    Accepted

  • 17Creating and Evaluating Personas Using Generative AI: A Scoping Review of 81 Articles

    Published · doi:10.1145/3772318.3790608

  • 18Do LLMs Know How Many Personas to Generate? A Benchmarking Study in Customer Segmentation

    Accepted

  • 19From Priming Modalities to Educational AI Chatbot Engagement: A Study of 67 Learners

    Published · doi:10.1080/10447318.2026.2654818

  • 20How Can Tensions in Sustainability Transitions Be Made Visible?: Challenging the Actor‑Centered Ecosystem Approach through Persona‑Based Modeling

    In review

  • 21How Does Anthropomorphism Affect User Outcomes?: A Meta‑Analysis of Conversational Agents

    In review

  • 22Introducing Persona Ecosystem Playground (PEP): Generating Behaviorally Grounded Personas from Think‑Aloud Data Using LLMs with RAG

    Published · doi:10.1145/3816046.3816269

  • 23Large language models (LLMs) in human‑computer interaction: Using LLM‑generated personas to model everything from minority views to entire ecosystems

    Published · doi:10.1201/9781003492252-10

  • 24PersonaBase: A Formative Evaluation Study of Computational Resources for Data‑Driven Personas

    Published · doi:10.1145/3800935.3830833

  • 25PersonaBase: Computational Resources for Advancing the Research and Practice of Data‑Driven Personas

    Accepted

  • 26Proposing a Quantitative Framework for Persona Set Diversity Measurement as a Pathway to Inclusive User Representation

    Published · doi:10.1109/ACCESS.2026.3732878

  • 27Reconceptualizing the Persona Perception Scale for Non‑Human Personas: A Formative Validation Study

    Accepted

  • 28What Principles Do Researchers Apply When Using LLMs to Create Personas?: A Review of Prompt Design for AI‑Generated Personas from Fairness and Technical Perspectives

    In review

  • 29"When AI Writes Personas": Analyzing Lexical Diversity in LLM‑Generated Persona Descriptions

    Published, Extended Abstract · doi:10.1145/3706599.3719712

  • 30Generative AI Personas Considered Harmful? Examining the Risks of Algorithmic User Representations in HCI Design

    Published · doi:10.1016/j.ijhcs.2025.103657

  • 31How Is AI Used for User Representation?: An Analysis of 83 Persona Prompts

    Published · doi:10.1109/AICCSA66935.2025.11315350

  • 32How to Anthropomorphize Conversational Agents in Information Systems?: A Review of Humanizing Attributes

    In review

  • 33Representing Religious Practices via AI‑Generated Personas: A Case Study of Ramadan Behaviors from Four Predominantly Muslim Countries

    Published · doi:10.1109/AICCSA66935.2025.11315204

  • 34The Use of Large Language Models in HCI: A Critical Analysis of Synthetic Users

    Published, Poster · doi:10.1145/3745900.3746108

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News

  • 01Presented first CHI paper — design methods and frameworks for the HCI community.
  • 02Book chapter on LLMs in HCI published by CRC Press — Persona Ecosystem Playground.
  • 03Lead‑author IJHCS article on twenty critical challenges for Generative AI personas.