In review
Section — ResearchUniversity of VaasaPersonaTeam31 publications
Personas& fairness
Doctoral work on how Generative AI represents the people it claims to serve — and what that gets wrong.
p. 1
Publications
Selected — the complete list lives on the academic site.
- 01"Are These AI Personas Really Personas?": Investigating to What Extent LLM-Generated Personas Follow Persona Design Theory
- 02"Pathways to the Metaverse": Exploring the User Experience Mechanisms Driving Technology Acceptance in Virtual Lab Visits with an LLM-powered Avatar
Published · doi:10.1145/3742413.3789084
- 03AI Representing Personas Representing User Groups: Applying the Agency Theory to Examine Interaction Challenges of Conversational Personas as Decision-Making Tools
Published · doi:10.1016/j.dss.2026.114633
- 04Assessing Inter-Rater Agreement Among Large Language Model Judges: Evidence from Persona Evaluation Across Educational Risk Contexts
In review
- 05Bayesian Orchestration of Multi-LLM Agents for Cost-Aware Sequential Decision-Making
Published, Preprint
- 06Creating and Evaluating Personas Using Generative AI: A Scoping Review of 81 Articles
Published · doi:10.1145/3772318.3790608
- 07Do LLMs Know How Many Personas to Generate? A Benchmarking Study in Customer Segmentation
In review, Paper
- 08From Generation to Simulation: Responsible Use of AI Personas in Human-Centered Design and Research
Published, Workshop · doi:10.1145/3772363.3778745
- 09From Priming Modalities to Educational AI Chatbot Engagement: A Study of 67 Learners
Published · doi:10.1080/10447318.2026.2654818
- 10How Can Tensions in Sustainability Transitions Be Made Visible?: Challenging the Actor-Centered Ecosystem Approach through Persona-Based Modeling
In review
- 11How to Design Anthropomorphic Attributes for Conversational Agents?: A Meta Analysis of 79 Articles
In review
- 12How to Model AI Agents as Personas?: Applying the Persona Ecosystem Playground to 41,300 Posts on Moltbook for Behavioral Insights
In review
- 13Introducing Persona Ecosystem Playground (PEP): Generating Behaviorally Grounded Personas from Think-Aloud Data Using LLMs with RAG
Published · doi:10.1145/3816046.3816269
- 14Large language models (LLMs) in human-computer interaction: Using LLM-generated personas to model everything from minority views to entire ecosystems
Published · doi:10.1201/9781003492252-10
- 15On the Need for Computational Resources for the Scientific Benchmarking of Data-Driven Personas
In review
- 16PersonaBase: A Formative Evaluation Study of Computational Resources for Data-Driven Personas
Accepted
- 17PersonaBase: Computational Resources for Advancing the Research and Practice of Data-Driven Personas
Accepted
- 18Proposing a Quantitative Framework for Persona Set Diversity Measurement as a Pathway to Inclusive User Representation
In review
- 19Reconceptualizing the Persona Perception Scale for Non-Human Personas: A Formative Validation Study
Accepted
- 20“Designing Prompts to Design Personas”: A Review of Prompt Design for AI-Generated Personas from Techno-Fairness Perspective
In review
- 21“Half My Survey Data Is Bad; The Problem Is, I Can't Tell Which Half”: Evaluating the Validatablity of Large-Scale Survey Data Using 176 Algorithmically Generated Personas
Accepted
- 22"When AI Writes Personas": Analyzing Lexical Diversity in LLM-Generated Persona Descriptions
Published, Extended Abstract · doi:10.1145/3706599.3719712
- 23Generative AI Personas Considered Harmful? Examining the Risks of Algorithmic User Representations in HCI Design
Published · doi:10.1016/j.ijhcs.2025.103657
- 24How to Anthropomorphize Conversational Agents in Information Systems?: A Review of Humanizing Attributes
In review
- 25Representing Religious Practices via AI-Generated Personas: A Case Study of Ramadan Behaviors from Four Predominantly Muslim Countries
Published · doi:10.1109/AICCSA66935.2025.11315204
- 26The Use of Large Language Models in HCI: A Critical Analysis of Synthetic Users
Published, Poster · doi:10.1145/3745900.3746108
- 27Using AI for User Representation: An Analysis of 83 Persona Prompts
Published · doi:10.1109/AICCSA66935.2025.11315350
- 28Role of Private-Public Partnerships in Creation of Space Awareness and Outreach in Pakistan
Published
- 29The Role of National Centers in Sustainable Development of Pakistan
Published
- 30Role of subject matter experts in creating awareness through space technology education and popularization (STEP): World space week celebrations — A case study
Published
- 31Unification of traditional and scientific pedagogy in Space Technology Education and Popularization (STEP): Space summer school—A case study
Published
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News
- 01Presented first CHI paper — design methods and frameworks for the HCI community.
- 02Book chapter on LLMs in HCI published by CRC Press — Persona Ecosystem Playground.
- 03Lead-author IJHCS article on twenty critical challenges for Generative AI personas.